The obvious pushback: Visa's global reach vs. Affirm's US-focused model. Fair point on geographic scale. But the Isubstrate.com analysis reveals why data ownership trumps geographic breadth—including retention patterns across mature fintech markets and how AI amplifies first-party data advantages: https://via.news/fintech/affirm-s-96-repeat-rate-reveals-data-advantage-reshaping-global-fintech